The personalised folder 'Selection for you' fully fits with Colruyt's efforts for efficiency. First, there was the "Extra discount" card, which automatically calculated all the discounts, without the customer having to bring any coupons.
'Selection for you', therefore, is a thinner and more efficient leaflet. The customer receives nearly one kilogram less in paper products per year and Colruyt saves on shipping costs. But there is more: the selection is based on consumer behaviour, with discounts tailored to each customer. During the printing process, all these special offers come together in a hyper-personalised leaflet, both in structure and in text and image. Two million unique folders are produced by Symeta's special, high technological printer, at a speed of 120,000 leaflets per hour. A first in Belgium!